Founder~ Zoraya E. Lee-Hamlin
With over 22 years of experience, Zoraya utilizes her expertise in the areas of Marketing and Funds Development to help organizations accomplish their marketing and resource goals.
Zoraya is the President/CEO of RayZo, Inc. and has assembled a team of highly talented professionals in web development, creative design, branding, marketing, communications, proposal writing, and project management. Since its founding in 2002, RayZo’s client roster has consistently grown to include corporations, small businesses, and large non-profit organizations.
Recently, RayZo led the development of New Community Corporation’s new brand and website, which resulted in an updated and professional presentation to funders and supporters. RayZo also created an Internet strategy that not only launched the ability to accept donations online, but also resulted in wider distribution of their premiere publication, The Clarion. Zoraya, through RayZo, has also significantly increased the media presence of North Jersey Federal Credit Union through effective communications and an innovative PR strategy. RayZo has also planned and managed a cultural events series for the City of Elizabeth and Elizabeth Development Company that led to an increase in funding, attendance, and media awareness. RayZo is working closely with MetLife Solutions Group, the largest set of MetLife offices in the USA, to design and implement a recruitment, marketing, and PR plan.
Since 2003, Zoraya has served as the President for La Casa de Don Pedro’s Board of Directors. She has been a member of the Board since 1995. La Casa is the largest community development corporation serving the Latino population in New Jersey and serves as a model for many other upcoming community development corporations. Zoraya is the first woman to serve as Board President since La Casa’s founding in 1974.
Prior to founding RayZo, Zoraya was the Director of Economic Self-Sufficiency and Technology Initiatives and a member of the Extended Cabinet of the National Urban League (2000). She was responsible for successful program delivery, funds development, effective management of budgets and timetables, and creating sustainable community partnerships. Zoraya acted as the Internal Content Manager for the League’s web site and managed the League’s Internet presence. She conducted a series of events including CEO seminars, meetings and presentations, and was responsible for the web cast of the League’s annual conference.
In addition, during Zoraya’s 2-year tenure at the National Urban League, she delivered testimony on the Digital Divide to the National Foundation for Women Legislators, which was used to develop model legislation for adoption by state legislators. Among other accomplishments, Zoraya led the win on a $2.7 million software grant from the Microsoft Corporation and a $1.5 million renewal grant from the Prudential Foundation. The grants were used to uniform the technological capacity of over 100 Urban League affiliates and assist several other affiliates with understanding how to research and operate social enterprises or profitable projects/partnerships. She was also credited with building 73 computer laboratories and training centers at 67 Urban League affiliates throughout the country within a 15-month timespan. Furthermore, Zoraya has created two successful national-level partnerships funded at $220,000. The first was a fee-for-service employment partnership with Coca Cola Enterprises and the second was an 18-city campaign with Investment Companies Institute to conduct financial education training workshops for Urban League constituents.
Zoraya served as President and Chief Executive Officer (interim) for the Urban League of Essex County (ULEC) in Newark, NJ before joining the National Urban League. She managed agency operations with a budget of $2.2 million and a staff of over forty (40) employees. She obtained $623,000 in new funding and $200,000 increases in program renewals. Prior to serving as Interim, Zoraya held many positions with the ULEC and was consistently a member of the senior staff and was part of the team that built the League’s Family Technology Center. Among her many accomplishments, she implemented successful media relations and marketing plans, executed profitable fundraisers, chaired the Strategic Planning Committee, designed data-collection procedures, and implemented a client tracking system.
Zoraya is a graduate of Rutgers Graduate School of Management and earned a Master’s Degree in Business Administration in May of 1993. While at business school, she was the Treasurer for the Rutgers Hispanic MBA Association and Director of Speaker Selection for the Rutgers Black MBA Association. She has served on the Board of the National Gathering for Social Entrepreneurs (now known as The Social Enterprise Alliance), the Essex County Workforce Investment Board, and the Newark Mayor’s Office of Employment & Training Board.
Zoraya hails from Monmouth County, NJ, but has been an Essex County resident for nearly 24 years. In her spare time, she enjoys family activities with her two children, Ray, Jr. and Asia, and, biking and golfing with her husband of 20 years, Ray Hamlin, Esq.