RayZo Marketing, Inc., President/CEO
Zoraya’s core competence is serving as President/Chief Executive Officer of Rayzo, Inc., a full-service marketing and Public Relations corporation, specializing in non-profit management and small business development. Zoraya is a client-focused and relationship-oriented professional with a solid background in marketing, fundraising, leadership, project management, and business development. She excels in increasing non-profit productivity and fund-raising through creative marketing and public relations strategies.
- Effective communication and writing skills
- Proposal research and production
- Strategic planning and marketing development
- Event management
- Media consultant
- Resource development
- Fund development
- Marketing analysis and technical application
Professional Experience and Current Projects
New Community Corporation, Newark, New Jersey
Initiate and coordinate event planning; Produce and implement strategic marketing and media materials; Oversee all digital Public Relations tools and tasks for NCC which is the largest community development corporation in the USA with over $300 million in assets, subsidiaries, and programs.
Public Relations and Media Consultant
United Way of Greater Union County, Elizabeth, Union County New Jersey
Develop, produce, and provide all written and marketing materials to press, local media, and to current, as well as, potential donors; Spearheading a concerted effort to introduce an interactive blog for the CEO.
Director of Development/Consultant
Independence: A Family of Services, East Orange, Irvington and Newark, New Jersey
Introduce and produce all Public Relations, media, and fund raising efforts, programs, events, and written/graphic materials.
Public Relations and Media Consultant
North Jersey Federal Credit Union, Totowa and Newark, New Jersey
Cultivate and maintain viable relationships with news and television media outlets; Prepare and edit all press releases and fact sheet updates; Producing and launching an all Spanish language radio show for thirteen (13) 3 1/2 minute segments.
Fund Development Consultant, January 2012 – Current
Elizabethport Presbyterian Center, Elizabeth, New Jersey
Secured mandatory state child care licensing; moved all programs and operations into a new 30,000 sq. ft. facility; identified and reviewed current and potential problematic areas and developed strategic plans to rectify those issues; obtained and increased funding for the installation of a new fire suppression system, to complete construction of the upgraded food preparation facility, and for the installation of a new state-of-the-art computer lab; screened, interviewed, and recruited a new and permanent executive director; Initiate research and develop funding opportunities through grants
and proposal writing and the use of social media; Research and prepare all newsletters and board reports.
Director of Economic Self Sufficiency and Technology Initiatives
National Urban League, New York, New York ~ 01/2000 to 11/2002
Member of National Urban League Extended Cabinet; Delivered programs, Developed fund raising initiatives; Managed budgets; Created and maintained business relationships and partnerships; Produced and managed Internet presence; Conducted various events and seminars; Secured a $2.7M software grant From Microsoft Corp. and a $1.5M renewal grant from the Prudential Foundation to assist affiliates.
Interim President/CEO and Marketing Director
Urban League of Essex County, Newark, New Jersey ~ 01/1993 to 12/1999
Managed agency operations and a staff of over 40 employees; Reviewed and managed a $2.2M budget; Obtained $623K in new funding and secured additional $200K in program renewals; Implemented successful media relations and marketing strategies that resulted in numerous profitable fund raising efforts; Designed and implemented data-collection procedures and a client tracking system.
Volunteer Board Affiliations
La Casa de Don Pedro, Newark, NJ
President, Board of Directors, 2002 to 2012
Chair, Board of Directors, Resource Development Committee, 2012 – current.
MBA: Business Administration ~ 1993
Rutgers Business School, Newark, New Jersey
Bachelor of Arts: Economics ~ 1985
Rutgers University, New Brunswick, New Jersey