Government Entities

RayZo has worked with quasi-government organizations which require transparency, impeccable record keeping and consistency in providing public information. We design marketing plans that support the goals of an organization or public figures.

SOCIAL MEDIA MANAGEMENT

Today, marketing and communication efforts are being redefined by digital marketing and use of social media. RayZo is prepared to support our client’s community relations initiatives through social media.  Also, we are experts in using all advertising tools available on social media channels.

  • Establishing a strategy for each social media platform
  • Use of online advertising and digital technologies to reach the intended audience.
  • Infusing low-cost social media advertising to raise awareness of an organization’s mission
  • Our social media experts have used social media strategies to convey key messages to target audiences in Spanish, English and French.
  • Crafting social media policy, message development, scheduling posts to maintain platform relevance and increasing two-way dialogue.
  • Engage greater community participation.
  • We maintain the most recent knowledge on the various technology in social platforms to increase awareness and reach, to increase customer and client bases.

 

COMMUNITY OUTREACH

RayZo understands the complexity of copy writing for various constiuencies. We will design branding campaigns and collateral that are in line with the goals of the office of department. This service includes:

  • Creating logos, typography color schemes, and more for your company
  • Serving as brand manager to ensure that all external print collateral/materials and documents communicate a consistent message and brand identity
  • Recommending marketing programs to support the growth of the organization
  • Conducting planning sessions to cultivate ideas and to assess the level of resources available to the organization

 

GRAPHIC DESIGN

RayZo will design collateral to maintain an organizatoon’s brand across all print and digital platforms. These services include:

    • Creating logos, typography color schemes, and more as needed
    • Serving as communications and public information consultant to ensure that all external print collateral/materials and documents communicate a consistent message and brand identity

Designing messages and communications materials such as brochures, newsletters, media kits, and other print collateral

  • Designing all communications materials to trademark and increase awareness among constituents and supporters
  • Coordinating advertising campaigns
  • Providing a list management services suach as database management for targeted e-mail and direct mail campaigns

 

 

MEDIA & PUBLIC RELATIONS

We create publicity plans to increase visibility by providing the following services:

  • Writing and placing news releases
  • Utilizing relationships with media contacts
  • Organizing press in conjunction with launch events
  • Seeking publicity with trade publications, social media channels, websites, and industry associations
  • Assisting in identifying topics to enhance the brand’s image
  • Pitching stories
  • Tracking press coverage

 

EVENT PLANNING

RayZo is prepared to make the event memorable and reach the constituents of a community.  We design and develop events that will meet the outreach goals for our clients. Our services range from:

  • Conceptualizing event themes in coordination with branding strategies
  • Procuring event services including, photographer/videographer, audio visual equipment, presentations and catering services
  • Managing guest relations and registration
  • Organizing invitations, e-mail and direct mail protocols
  • Developing database and mailing lists
  • Providing project management to ensure that associated public relations initiatives, direct mail campaigns, and general event logistics are completed and conform to budgetary limits and deadline commitments
  • Selecting venues and negotiating contracts
  • Procuring talent and other services as needed to ensure a successful event

RayZo Marketing, Inc.

RayZo provide digital and marketing services for large non-profits and small businesses. This page contains photos and samples of projects, events, and media highlights provided by RayZo on behalf of our clients.

RayZo Marketing, Inc.

RayZo Marketing, Inc.2 months ago

RayZo client is seeking students for its next Ford Automotive and Diesel Technician classes. Job placements are 80% with incomes up to $38,000 or more.

RayZo Marketing, Inc.

RayZo Marketing, Inc.2 months ago

Matching recipes with store specials also helps boost sales.

RayZo Marketing, Inc.

RayZo Marketing, Inc.2 months ago

RayZo Marketing, Inc.

RayZo Marketing, Inc.3 months ago

Check out RayZo client – IFS featured on News 12 Spotlight NJ with host Della Crews — shining a spotlight on Independence: A Family of Services (IFS) and several of its programs, including its S.A.V.E. program which provides immediate response and long-term care for survivors and victims of violence. Also featured is the IFS East Orange Family Success Center and its family reading programs, parenting resources and services, and more. Della is joined by Margaret Woods, IFS CEO, along with Kierre Kaiser, director of the the IFS East Orange Family Success Center, and Lakeesha Eure, social worker, IFS Survivors And Victims Empowered program.