RayZo has worked with quasi-government organizations which require transparency, impeccable record keeping and consistency in providing public information. We design marketing plans that support the goals of an organization or public figures.
SOCIAL MEDIA MANAGEMENT
Today, marketing and communication efforts are being redefined by digital marketing and use of social media. RayZo is prepared to support our client’s community relations initiatives through social media. Also, we are experts in using all advertising tools available on social media channels.
- Establishing a strategy for each social media platform
- Use of online advertising and digital technologies to reach the intended audience.
- Infusing low-cost social media advertising to raise awareness of an organization’s mission
- Our social media experts have used social media strategies to convey key messages to target audiences in Spanish, English and French.
- Crafting social media policy, message development, scheduling posts to maintain platform relevance and increasing two-way dialogue.
- Engage greater community participation.
- We maintain the most recent knowledge on the various technology in social platforms to increase awareness and reach, to increase customer and client bases.
RayZo understands the complexity of copy writing for various constiuencies. We will design branding campaigns and collateral that are in line with the goals of the office of department. This service includes:
- Creating logos, typography color schemes, and more for your company
- Serving as brand manager to ensure that all external print collateral/materials and documents communicate a consistent message and brand identity
- Recommending marketing programs to support the growth of the organization
- Conducting planning sessions to cultivate ideas and to assess the level of resources available to the organization
RayZo will design collateral to maintain an organizatoon’s brand across all print and digital platforms. These services include:
- Creating logos, typography color schemes, and more as needed
- Serving as communications and public information consultant to ensure that all external print collateral/materials and documents communicate a consistent message and brand identity
Designing messages and communications materials such as brochures, newsletters, media kits, and other print collateral
- Designing all communications materials to trademark and increase awareness among constituents and supporters
- Coordinating advertising campaigns
- Providing a list management services suach as database management for targeted e-mail and direct mail campaigns
MEDIA & PUBLIC RELATIONS
We create publicity plans to increase visibility by providing the following services:
- Writing and placing news releases
- Utilizing relationships with media contacts
- Organizing press in conjunction with launch events
- Seeking publicity with trade publications, social media channels, websites, and industry associations
- Assisting in identifying topics to enhance the brand’s image
- Pitching stories
- Tracking press coverage
RayZo is prepared to make the event memorable and reach the constituents of a community. We design and develop events that will meet the outreach goals for our clients. Our services range from:
- Conceptualizing event themes in coordination with branding strategies
- Procuring event services including, photographer/videographer, audio visual equipment, presentations and catering services
- Managing guest relations and registration
- Organizing invitations, e-mail and direct mail protocols
- Developing database and mailing lists
- Providing project management to ensure that associated public relations initiatives, direct mail campaigns, and general event logistics are completed and conform to budgetary limits and deadline commitments
- Selecting venues and negotiating contracts
- Procuring talent and other services as needed to ensure a successful event