Non-Profit Resources

Programs For Non-Profits

With over 26 years in the non-profit industry, RayZo has extensive knowledge of how organizations can increase awareness of their programs to potential or existing funders, donors, volunteers, and more.  We design marketing plans that support the fundraising goals of an organization.  We also provide proposal writing, program research and resource development services.

Development & Proposal Writing

We create fundraising plans to help increase your organization’s donor base by providing the following services:

  • Prospecting new funders, donors, and resources
  • Proposal writing
  • Program development including researching best practices and creating new programs and initiatives
  • Relationship management and consultation
  • Communications strategies to build donor and funder relationships
  • PR strategies that increase publicity with trade publications, business magazines, websites, and industry associations

Client’s served

Marketing Campaigns

We will serve as Marketing Manager and will plan and execute integrated marketing programs to ultimately facilitate new sources of revenue by:

  • Acting as the primary point of contact for internal and external resources working on all marketing related projects
  • Developing creative marketing campaigns for targeted donors, funders, and volunteers
  • Creating “relationship building” opportunities for specific targeted groups, funders, or constituents
  • Developing a marketing plan and associated budget
  • Providing analysis and recommendations regarding the organization’s marketing and communications strategies, and fund development strategies.

Web Marketing

On-line Marketing Campaigns

Like a profitable business, its important to maintain awareness amongst your supporters. Using the Internet and modern technology solutions makes on-line marketing a must when maintaining a competitive edge. At RayZo, we design on-line programs and campaigns to match the marketing and branding needs of a non-profit client. A few items we produce include:

  • Websites and web development products with multiple levels of functionality
  • E-newsletters and communications writing
  • Social media marketing programs
  • E-blasts announcements
  • On-line donor campaigns
  • Generating e-mail lists within regulation guidelines
  • Coordinating online programs with off-line programs
  • Any other web related marketing function that compliments the fundraising plan

Client’s served

Communications Writing

Communications involves creating a message that conveys the identity of the non-profit organization. We provide communications design and writing for all types of collateral and web-based marketing. These services include:

  • Designing messages and communications materials associated with the brand development plan such as:
    • Brochures
    • Newsletters
    • Newspapers
    • Letterhead
    • Logos
    • Media kits
    • Promotional kits
    • Print collateral
  • Designing all communications materials to trademark the image and compliment the “look” of the organization to increase awareness among donors, funders, supporters and volunteers
  • Coordinating advertising components for the organization
  • Providing a list management services including:
    • Mailing list development
    • Database creation and design
    • Categorizing lists into sub-groups to be used for targeted mail campaigns

Client’s served

Media & Publicity Services

We create publicity plans to increase your organization’s visibility by providing the following services:

  • PR and publicity planning and implementation
  • Social media marketing
  • Writing and editing news releases
  • Ensuring accurate publication
  • Developing relationships with media contacts
  • Organizing press in conjunction with organizational events or press opps
  • Seeking publicity with trade publications, business magazines, websites, and industry associations
  • Assisting in identifying topics to enhance the brands image
  • Pitching stories
  • Tracking press coverage

Client’s served