Non-Profit Organizations

With three decades in the non-profit industry, RayZo has acquired extensive experience increasing the awareness and value of non-profit programs to potential donors and volunteers.  We design marketing plans that support the fundraising goals of an organization, provide proposal writing, program research, and resource development services.

FUNDRAISING CAMPAIGN RESEARCH & DESIGN

RayZo has extensive experience in researching and designing fundraising campaigns for non-profits. This includes:

  • Fundraising events
  • Individual donor prospecting and development
  • Annual giving campaigns
  • Challenge grant planning
  • Resource and business development
  • Capital campaigns.

 

SOCIAL MEDIA MARKETING & ADVERTISING

We are experts in using all advertising tools available on social media channels. This is a cost-effective means to raise awareness of our client’s cause. We are prepared to support our client’s communications goals through

  • Use of all social media platforms
  • Conceptualizing creatives
  • Low-cost social media advertising
  • Crafting social media policy for use by an organization’s staff
  • Message development
  • Scheduling to maintain platform relevance and increasing two-way dialogue.
  • Creating key messages to target audiences in Spanish and English.

 

FUNDRAISING EVENTS

We design and develop events that will meet the organization’s fundraising needs. Our services range from:

  • Conceptualizing event themes
  • Managing guest relations and registration
  • Organizing invitations and direct mail campaigns
  • Developing database and mailing lists
  • Providing project management to ensure that associated public relations initiatives, direct mail campaigns, and general event logistics are completed and conform to budgetary limits and deadline commitments
  • Selecting venues and negotiating contracts
  • Procuring event services including: Photographer/Videographer, Audio Visual Equipment, Presentations, Entertainment and Complete Catering Services
  • Procuring talent and other services as needed to ensure a successful event

 

FUND DEVELOPMENT

We create fundraising plans to help increase your organization’s funder and donor base by providing the following services:

  • Prospecting
  • Proposal writing
  • Program development and researching best practices
  • Relationship management and consultation
  • Communications strategies to build donor and funder relationships
  • PR strategies that increase awareness
  • Social media marketing to increase awareness of an organization’s cause

 

GRANT WRITING

Effective grant writing involves packaging a proposal that conveys the impacts of a non-profit organization and its programs. We provide full-service proposal writing and packaging for submittal to foundations, corporate foundations, and high-net-worth donors. Our services include:

  • Grant writing and reporting
  • Prospecting new funding opportunities that best match the needs of the organization
  • Tracking funding cycles
  • Staying informed of funding environment as it relates to the organization.
  • Designing and maintaining a communications strategy for funders of an organization
  • Uses of databases for prospecting and research

 

COPY WRITING

Effective communication involves creating a message that conveys the identity and messaging of the non-profit organization. We provide communication design and copy writing for all types of print collateral and web-based marketing including:

  • Story-telling and designing communications materials associated with the brand development plan such as: Brochures, Newsletters, Newspapers, Letterhead, Logos, Media kits, Promotional kits and Print collateral
  • Designing all communications materials to trademark the image and compliment the brand of the organization
  • Coordinating social media content and advertising messages

 

BRANDING & GRAPHIC DESIGN

RayZo will serve as a non-profit’s marketing and brand management team. We design branding campaigns and collateral that are in line with your non-profit’s cause and image. This service includes:

  • Creating logos, typography, color schemes, and more for your company
  • Serving as brand manager to ensure that all external print collateral, digital creatives, and documents communicate a consistent message and brand identity
  • Recommending marketing programs to support the growth of the organization
  • Conducting planning sessions to cultivate ideas and to assess the level of resources available to the organization
  • Design of promotional materials and marketing collateral

 

WEB MARKETING

Like a profitable business, its important to maintain awareness among your supporters. Usage of the internet and modern technology makes online marketing a must when maintaining a competitive edge. At RayZo, we serve as Marketing Manager of your organization, and will plan and execute integrated digital marketing programs utilizing the following techniques:

  • Acting as the primary point of contact for internal and external resources working on all marketing related projects
  • Developing creative marketing campaigns for targeted donors, funders, and volunteers
  • Creating relationship building opportunities for specific targeted groups, funders, or constituents
  • Developing a marketing plan and associated budget
  • Providing analysis and recommendations regarding the organization’s marketing and communications strategies, and fund development strategies.
  • Developing websites with multiple levels of functionality
  • Writing e-newsletters
  • Developing and implementing social media programs
  • Graphic design for print and digital tools
  • Implementing on-line donor campaigns
  • Generating e-mail lists within regulation guidelines
  • Coordinating online programs with off-line programs
  • All web-related marketing function that compliments the fundraising plan

RayZo Marketing, Inc.

RayZo provide digital and marketing services for large non-profits and small businesses. This page contains photos and samples of projects, events, and media highlights provided by RayZo on behalf of our clients.

RayZo Marketing, Inc.

RayZo Marketing, Inc.3 weeks ago

RayZo client is seeking students for its next Ford Automotive and Diesel Technician classes. Job placements are 80% with incomes up to $38,000 or more.

RayZo Marketing, Inc.

RayZo Marketing, Inc.1 month ago

Check out RayZo client – IFS featured on News 12 Spotlight NJ with host Della Crews — shining a spotlight on Independence: A Family of Services (IFS) and several of its programs, including its S.A.V.E. program which provides immediate response and long-term care for survivors and victims of violence. Also featured is the IFS East Orange Family Success Center and its family reading programs, parenting resources and services, and more. Della is joined by Margaret Woods, IFS CEO, along with Kierre Kaiser, director of the the IFS East Orange Family Success Center, and Lakeesha Eure, social worker, IFS Survivors And Victims Empowered program.