Communications

Public Information and Communications Writing

RayZo is called upon to develop communications strategies that help build awareness of an organization’s products or services. We serve as the gatekeeper to public information by working with organizations in “getting the word out” about who they are and what they do.

We have extensive experience in communications writing for various media outlets such as brochures, newsletters, advertisements, web sites, proposals and much much more.  In addition, we almost always provide graphic design and web-based services that include communications strategies and writing services.

 

Media & Publicity Services

We create publicity plans to increase your organization’s visibility by providing the following services:

  • Writing and editing news releases
  • Ensuring accurate publication
  • Developing relationships with media contacts
  • Organizing press in conjunction with organizational events or press opportunities
  • Seeking publicity with trade publications, business magazines, websites, and industry associations
  • Assisting in identifying topics to enhance the brands image
  • Pitching stories
  • Tracking press coverage

 

Client’s served

Communications Writing

Communications involves creating a message that conveys the identity of the company. This is done by:

  • Designing messages and communicative materials associated with the brand development plan such as:
    • Brochures
    • Newsletters
    • Newspapers
    • Letterhead
    • Logos
    • Media kits
    • Promotional kits
    • Print collateral
  • Designing all communications materials to trademark the image and compliment the “look” of the organization
  • Coordinating advertising components for the organization
  • Provide list management services including:
    • Mailing list acquisitions
    • Database creation and design
    • Categorizing lists into sub-groups to be used for targeted mail campaigns

 

Client’s served

Graphic Arts Design

Our designs are carefully crafted to convey the proper message to targeted markets.

  • Designing messages and communicative materials associated with the brand development plan such as:
    • Brochures
    • Newsletters
    • Newspapers
    • Letterhead
    • Logos
    • Media kits
    • Promotional kits
    • Print collateral
  • Designing all communicative materials to trademark the image and compliment the “look” of the organization
    • En Espanol
    • Research

 

Client’s served

Translation Services: Spanish/English

RayZo provides translation and writing services in Spanish and English.   We offer the option of providing all communications materials, both digital and print, in Spanish as well as English.  In addition, RayZo develops marketing programs to reach the ever-growing Hispanic markets.