Mission + Philanthropy

Consider RayZo your one-stop resource for your charitable organization.

With 35 years in the non-profit industry, we have acquired extensive experience increasing the awareness and value of community-based organizations.  We identify and address the conditions necessary to get to the optimal philanthropic position, to guide your investment in fundraising, and build the right model and practice for your organization.

Your answers, and an assessment of the existing data and resources available to your organization, shape our nonprofit fundraising consulting work.

To each of our clients, we bring a team whose strategic recommendations are influenced by best practice models of fundraising, relevant new ideas, skills in data analytics, contemporary knowledge of metrics, firsthand experience, and a fresh perspective. Our relationships with executive leaders, chief development officers, and Board members further inform our knowledge around what opportunities and tactics create the strongest, most sustainable philanthropic practice.

We learn every day and we apply that learning to you.

GRANTS MANAGEMENT & WRITING

  • Prospecting and grant writing
  • Grant tracking
  • Program development and best practices
  • Relationship management, consultation, and coaching
  • Communication strategies to build major donor and funder relationships
  • Informed on funding environment as it relates to the organization

DIGITAL FUNDRAISING

We have deep knowledge of the latest trends in digital fundraising

  • Peer-to-peer fundraising
  • Donor management software
  • Social media fundraising
  • eMail marketing
  • Crowdfunding

FUNDRAISING CAMPAIGN PLANNING & IMPLEMENTATION

  • Major donor campaign
  • Annual individual donor campaign
  • Challenge grant planning
  • Resource development
  • Capital campaign planning
  • Volunteer program development

SOCIAL MEDIA MARKETING & ADVERTISING

  • Expertise in social media platforms and management software
  • Content creatives and storytelling
  • Branding
  • Social media and digital advertising
  • Message development
  • Scheduling and engagement

STORYTELLING & COPYWRITING

  • Writing stories for media, newsletters, brochures, emails, web pages, and more.
  • Copywriting for digital use
  • Writing compelling success stories to promote an organization’s work
  • Preparing all communications collateral for digital or printed use.

FUNDRAISING EVENTS

  • Conceptualizing the event fundraisers
  • Sponsorship development and funding support for events
  • Targeted planning to reach intended donors and guests
  • Managing all aspects of the event
  • Outreach and social media management
  • Procuring event services and vendors
  • Budget management

BRANDING & GRAPHIC DESIGN

  • Creating all collateral in both digital and printed formats
  • Brand management
  • Design of promotional materials to support campaign implementation

WEBSITE DEVELOPMENT

  • Web development to include site mapping and donor user’s journey
  • Developing websites with multiple levels of functionality
  • Back-end development and consultation to meet the needs of the organization
  • Website maintenance
  • Working with all hosting services and digital security
  • All web-related marketing function that compliments the fundraising plan