Called into action, RayZo created a fundraising campaign during the COVID-19 pandemic in an effort to help this organization raise funds. Homefirst, known for its incredible work with families in need, received an unprecedented amount of calls from families seeking shelter and resources to help them during this crisis.
Their core activities include:
- Homeless Prevention: provides resources (“where to go” or “how to apply”), including direct financial assistance, to families and individuals facing eviction, foreclosure, or utility shut-off.
- Family Support: provides direct support to families such as food, cleaning products, soap, diapers, etc.
- Housing Case Management: provides case management and one-on-one counseling to families or victims of domestic violence in our housing programs.
RayZo provided fundraising planning, grant writing (including seeking new funding opportunities), digital fundrasing, social media advertising and marketing, and graphic arts design. RayZo also provided communications support including media placements and letter writing to potential donors.
A sample of a local media outlet story: Continuing to Serve In The Midst of A Crisis
Slogans created for this campaign
- Homeless, Not Helpless
- Homeless, Not Hopeless (adjusted for #GivingTuesdayNow)
Copy and designs used for E-mail, social media posting and direct mail: