Zoraya E. Lee-Hamlin
With 30+ years of experience, Zoraya utilizes her expertise in the areas of Marketing and Communications to help organizations accomplish their marketing and resource goals.
Zoraya is the President/CEO of RayZo, Inc. and has assembled a team of highly talented professionals in web development, creative design, branding, marketing, communications, proposal writing, and project management. Since its founding in 2002, RayZo’s client roster has consistently grown to include corporations, small businesses, and large non-profit organizations.
Zoraya is a client-focused and relationship-oriented professional with a solid background in marketing, communications, media relations, project management, and business development. She excels in increasing organizational productivity through creative marketing and public relations strategies.
Zoraya began her career in the non-profit industry when she joined the senior staff at the Urban League of Essex County, in 1993 after earning an MBA from Rutgers Business School. She worked in several senior staff positions and served as Interim CEO before accepting a position as a member of the Extended Cabinet of the National Urban League in 1999. A few years later, in 2003, she founded RayZo, Inc.
She typically works with CEO’s and the senior staff of businesses, corporations and large non-profit organizations. Most of RayZo’s client initially hire RayZo for a specific project, but subsequently continue to use its services after experiencing positive results.
Zoraya is committed to working with groups that serve populations in communities that serve a variety of ethnic and cultural backgrounds. RayZo led the development of New Community Corporation’s new brand and website, which resulted in an updated and professional presentation to funders and supporters. RayZo also created an Internet strategy that not only launched the ability to accept donations online, but also resulted in wider distribution of their premiere publication, The Clarion. Zoraya, through RayZo, has also significantly increased the media presence of North Jersey Federal Credit Union through effective communications and an innovative PR strategy. RayZo has planned and managed a cultural events series for the City of Elizabeth and Elizabeth Development Company that led to an increase in funding, attendance, and media awareness.
Zoraya has served as a member of the Board of Directors for La Casa de Don Pedro since 1995, and was its President for 10 years (2002-2012). La Casa is the largest community development corporation serving the Latino population in New Jersey and serves as a model for many other community development corporations. Zoraya is the first woman to serve as Board President since La Casa’s founding in 1974.
Prior to founding RayZo, Zoraya was the Director of Economic Self-Sufficiency and Technology Initiatives and a member of the Extended Cabinet of the National Urban League (2000). She was responsible for successful program delivery, funds development, effective management of budgets and timetables, and creating sustainable community partnerships. In addition, she delivered testimony on the Digital Divide to the National Foundation for Women Legislators, which was used to develop model legislation for adoption by state legislators. Among other accomplishments, Zoraya led the win on a $2.7 million software grant from the Microsoft Corporation and a $1.5 million renewal grant from the Prudential Foundation. The grants were used to uniform the technological capacity of over 100 Urban League affiliates. She was also credited with building 73 computer laboratories and training centers at 67 Urban League affiliates throughout the country within a 15-month timespan. Zoraya served as President and Chief Executive Officer (interim) for the Urban League of Essex County (ULEC) in Newark, NJ before joining the National Urban League. Among her many accomplishments, she implemented successful media relations and marketing plans, executed profitable fundraisers, chaired the Strategic Planning Committee, designed data-collection procedures, and implemented a client tracking system.
Zoraya is a graduate of Rutgers Graduate School of Management and earned a Master’s Degree in Business Administration in May of 1993. While at business school, she was the Treasurer for the Rutgers Hispanic MBA Association and Director of Speaker Selection for the Rutgers Black MBA Association. She has served on the Board of the National Gathering for Social Entrepreneurs (now known as The Social Enterprise Alliance), the Essex County Workforce Investment Board, and the Newark Mayor’s Office of Employment & Training Board.
Zoraya hails from Monmouth County, NJ, but has been an Essex County resident for over 30 years. In her spare time, she enjoys family activities with her two children, Ray, Jr. and Asia, and golfing with her husband of 28 years, Ray Hamlin, Esq.