Zoraya E. Lee-Hamlin, MBA
30+ years as a Transformational Leader, Development Expert & Marketing Consultant.
Development & Capacity Building Expert
Zoraya is a client-focused and relationship-oriented professional who excels in increasing organizational productivity through creative marketing, development and community relations strategies. Zoraya founded RayZo, Inc in 2003 so she could empower corporate and non-profit teams across the nation to maximize their impact and increase their capacity by presenting the most compelling story about their mission, programs, and products.
For nearly 20 years, RayZo, Inc, a full-service marketing, branding and development consulting, firm has been serving clients ranging from nationally recognized high-profile organizations to smaller community-based non-profits seeking to extend their brand, build awareness of their services, and increase and diversify their revenue streams. As a Virtual Chief Development Officer, Zoraya and her team work on accelerating each client’s growth by implementing establishing fund development plans, successful communications and social media strategies, and executing profitable fundraisers (on-site and digitally).
Zoraya has a special fondness for working with organizations that meet the needs of underserved marginalized communities. Because of her extensive background with urban populations, Zoraya is often noted for her contributions in that arena.
Some notable highlights demonstrating our impact include:
- Building and launching 4 websites for MTV Entertainment Studios (a ViacomCBS company) for their First-Time initiatives, focused on recruiting women and diverse people of color as storytellers, directors, screenwriters and composers. Working in concert with several teams including project, creative, legal and compliance, RayZo designed the websites with the first site going live in July 2021. (firsttimedirectors.com)
- Serving as a Capacity-Building Expert for a number of non-profit grantees of the Victoria Foundation, a highly regarded foundation in the philanthropic community. RayZo is currently helping grantees to assess their potential and implement a fund development plan introducing each grantee to new and efficient ways to fundraising, diversifying revenue streams, and developing internal expertise, systems and capacity for future growth.
- Zoraya helped increase revenue for family-owned supermarket chain in NJ by 20% in under a year.
- As a digital marketing and web development strategist for the NFL Alumni, Zoraya’s team is credited for building the new national website along with a new Membership portal that offers a seamless tool for membership recruitment, and access for current members to restricted content and benefits. Her team also built 40 websites for NFL Alumni Chapters representing 40 communities across the country. RayZo team competed the project in record time within a 3-month period during the pandemic. (nflalumni.org)
Zoraya is a member of Chi Upsilon Sigma, National Latin Sorority, Inc. Zoraya pledged in 1982 at Rutgers University, Alpha Chapter, Gamma Line (the 3rd line after its founding in 1980). As Sisters of the sorority we are aware of the prejudices and obstacles facing minority women of our communities. The sorority’s mission is dedicate to improving these conditions and to work towards the betterment of all women. Unified through the sisterhood of Corazones Unidos Siempre, we devote ourselves to this challenge, as is exemplified in our motto, ‘Wisdom Through Education’.
Zoraya hails from Monmouth County, NJ, but has been an Essex County resident for over 30 years. In her spare time, she enjoys family activities with her two children, Ray, Jr. and Asia, and golfing and traveling with her husband of 31 years, Raymond L. Hamlin, Esq.
Years of Experience
Zoraya is a graduate of Rutgers Business School and earned a Master’s Degree in Business Administration in May of 1993.
Zoraya began her career in the non-profit industry when she joined the senior staff at the Urban League of Essex County, in 1993. She worked in several senior roles and served as Interim CEO before accepting a position as a member of the Extended Cabinet of the National Urban League in 1999. While at the National Urban League, Zoraya was the Director of Economic Self-Sufficiency and Technology Initiatives. Zoraya delivered testimony on the “Digital Divide” to the National Foundation for Women Legislators in Washington DC, which was used to develop model legislation for adoption by state legislators. Among other accomplishments, Zoraya led the win on a $2.7 million software grant from Microsoft Corporation and a $1.5 million renewal grant from the Prudential Foundation. These grants were used to streamline the technological capacity of over 100 Urban League affiliates. These transformative awards enabled the National Urban League to build over 70 computer laboratories and training centers at over 65 Urban League affiliates throughout the country within a 15-month timespan.
In 1995, Zoraya became a member of the Board of Directors for La Casa de Don Pedro, located in Newark, NJ. La Casa is the largest community development corporation serving the Latino population in New Jersey and serves as a model for many others in the economic development space. When she started, the budget was $2 million and subsequently the budget has grown to $25 million in 2021. Zoraya is its first woman to serve as Board President since La Casa’s founding in 1974 and she held that role for 10 years from 2002 to 2012.
From 2014 to 2017, Zoraya served as the founding Executive Director for the Hunter Foundation, a non-profit for a media and talk-show host Wendy Williams. Zoraya established new funding sources and a donor program for her fans to support Wendy’s work with girls from inner city communities. She served as the Hunter Foundation Executive Director for 3 years while also continuing to manage and grow her clientele at RayZo, Inc.
Clients initially hire RayZo for a specific project, but subsequently continue to use its services after experiencing positive results.