Zoraya E. Lee-Hamlin

With 30+ years of experience, Zoraya utilizes her expertise in the areas of Marketing and Communications to help organizations accomplish their marketing and resource goals.

Zoraya is the President/CEO of RayZo, Inc. and has assembled a team of highly talented professionals in web development, creative design, branding, marketing, communications, proposal writing, and project management. Since its founding in March 2003, RayZo’s client roster has consistently grown to include corporations, small businesses, and large non-profit organizations.

Zoraya is a client-focused and relationship-oriented professional with a solid background in marketing, proposal writing, sponsorship development, communications, media relations, digital marketing, advertising and business development. She excels in increasing organizational productivity through creative marketing and public relations strategies.

Zoraya began her career in the non-profit industry when she joined the senior staff at the Urban League of Essex County, in 1993 after earning an MBA from Rutgers Business School.  She worked in several senior staff positions and when the CEO retired, she served as Interim CEO before soon thereafter accepting a position as a member of the Extended Cabinet of the National Urban League (NUL) in 1999. 

While at the National Urban League Zoraya was the Director of Economic Self-Sufficiency and Technology Initiatives.  Her work at the National Urban League required Zoraya to identify and advocate on behalf of the constutient served by NUL locally at affiliates across the country and as an advocate in Washington, DC.   She was responsible for advocacy, successful program delivery, funds development, effective management of budgets and timetables, and creating sustainable community partnerships between funders, sponsors, the NUL and local affiliates. 

Zoraya delivered testimony on the Digital Divide to the National Foundation for Women Legislators in Washington DC (capital Hill), which was used to develop model legislation for adoption by state legislators.  Among other accomplishments, Zoraya led the win on a $2.7 million software grant from Microsoft Corporation and a $1.5 million renewal grant from the Prudential Foundation. The grants were used to uniform the technological capacity of over 100 Urban League affiliates.  Using these funds, she was credited with building over 70 computer laboratories and training centers at over 65 Urban League affiliates throughout the country within a 15-month timespan.   Zoraya served as President and Chief Executive Officer (interim) for the Urban League of Essex County (ULEC) in Newark, NJ before joining the National Urban League. Among her many accomplishments, she implemented successful media relations and marketing plans, executed profitable fundraisers, chaired the Strategic Planning Committee, and designed data-collection procedures and implemented a client tracking system.

She typically works with CEO’s and c-suite executives of small businesses, government offices, corporations and large non-profit organizations. Most of RayZo’s client initially hire RayZo for a specific project, but subsequently continue to use its services after experiencing positive results.

Zoraya is committed to working with groups that serve populations in communities that serve a variety of ethnic and cultural backgrounds. 

Soon after founding RayZo, led the development of New Community Corporation’s new brand and website, which resulted in an updated and professional presentation to funders and supporters and assited the organiztion in maintaining a positive public profile while it underwnet organization changes.  RayZo also created an Internet strategy that not only launched the ability to accept donations online, but also resulted in wider distribution of their premiere publication, The Clarion. 

Zoraya, through RayZo, has also significantly increased the media presence of North Jersey Federal Credit Union through effective communications and an innovative PR strategy. RayZo has planned and managed a cultural events series for the City of Elizabeth and Elizabeth Development Company that led to an increase in funding, attendance, and media awareness.

Zoraya has served as a member of the Board of Directors for La Casa de Don Pedro since 1995, and was its President for 10 years (2002-2012).  La Casa is the largest community development corporation serving the Latino population in New Jersey and serves as a model for many other community development corporations. Zoraya is the first woman to serve as Board President since La Casa’s founding in 1974.

Zoraya is a graduate of Rutgers Business School and earned a Master’s Degree in Business Administration in May of 1993. While at business school, she was the Treasurer for the Rutgers Hispanic MBA Association and Director of Speaker Selection for the Rutgers Black MBA Association. She has served on the Board of the National Gathering for Social Entrepreneurs (now known as The Social Enterprise Alliance), the Essex County Workforce Investment Board, and the Newark Mayor’s Office of Employment & Training Board.

Zoraya hails from Monmouth County, NJ, but has been an Essex County resident for over 30 years. In her spare time, she enjoys family activities with her two children, Ray, Jr. and Asia, and golfing with her husband of 29 years, Raymond L. Hamlin, Esq.

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