Rebranding A Legacy Program
New Community Career & Technical Institute to Rebrand
Formerly known as New Community Workforce Development Center, New Community Tech has significantly updated its post-secondary certification and career training programs to continue to meet industry standards and maintain its competitiveness. The RayZo design team proposed rebranding of the programs, which included new logos, social media images, and additional creatives for use in a complete marketing campaign. RayZo in partnership with the New Community Communications Office, built a new website called www.NewCommunityTech.edu, as part of the rebranding process.