The Hunter Foundation
West Orange, NJ – June 2014 – present
RayZo Services: Executive Management, Fundraising, Program Development and Grant-making Initiatives
Officially founded by talk-show host Wendy Williams, husband/manager Kevin Hunter and their family in June 2014, Zoraya is currently serving as the foundation’s executive director and primary consultant. She assisted the family in formulating a mission statement and priority giving areas. Currently, Zoraya guides the foundation’s operations, grant-making initiatives, fundraising, and program development. Zoraya lead the process for obtaining its 501 C3 non-profit status, which was awarded in December of 2015.
Allentown, PA and Elizabeth, NJ – November 2015 to present
RayZo Services: Advertising, Brand Management, Creatives & Design, Digital Marketing, and Social Media Advertising
RayZo established and manages the corporation’s digital presence including a new website, social media accounts, text and rewards programs, and email service account. RayZo also designs and conducts the store’s advertising and community outreach programs and several marketing campaigns have been initiated. RayZo conducts weekly social media and advertising campaigns and also extends the store’s brand through community outreach initiatives under the Superfood Marketplace Big Heart program that includes a discount program for educators and teachers in Allentown, PA, a Homeless Veterans food and household items drive, Women, Infant, & Children (WIC) outreach, and sponsorships of several local fundraisers including the Fearless Firefighters and the Harvest 5K events. In addition, RayZo launched a “Boriquas Unidos Share & Save” social media campaign which is designed to reach the Hispanic market using Facebook, Instagram and Twitter. RayZo’s work with the store has resulted in a 30% increase over expected revenues in year one.
New Community Corporation
Newark, New Jersey
2008 to present
RayZo Services: Website Design and Maintenance, Creatives Design and Brand Management
RayZo serves as the brand manager and graphic arts designer for New Community Corporation, which is recognized as one of the largest, most comprehensive community development corporations in the United States with over $300 million in assets. RayZo designs all collateral (both digital and print) for distribution to the general public. In 2008 and 2009, we completely rebranded the entire organization, developing sub-brands and all associated collateral for their various services and departments. Over the years, RayZo created several of NCC’s websites for several subsidiaries which included developing the creatives to sub-brand under the parent brand. RayZo continue to design all collateral including manuals, brochures, and more in addition to designing the monthly 12-page newspaper called The Clarion and its digital version, the eClarion.
North Jersey Federal Credit Union
Essex, Passaic and Bergen Counties, New Jersey
2009 to present
RayZo Services: Public Relations and Media Relations Consultation
RayZo provide on-going recommendations for social media campaigns as well as serving as the media relations manager. We prepare and edit press releases. In addition, we research and write an interactive blog to extend the credit union’s brand on Facebook and LinkedIn. Currently North Jersey Federal Credit Union has become the 9th largest credit union in New Jersey from is 14th largest ranking in 2009.
Elizabeth Development Company
Elizabeth, New Jersey
2009 to present
RayZo Services: Digital Marketing and Advertising, Creative Design, Brand Management, Event Management, Media and Public Relations
The Elizabeth Development Company (EDC) is the economic development arm for the City of Elizabeth. RayZo serves as EDC’s Marketing and Brand Management Manager with specific responsibilities in managing public information, community relations, social marketing, creatives and graphic design, digital marketing and event management. In the fall of 2013, RayZo increased its role with EDC by providing program development services for its on-the-job-training program and in 2014, RayZo was retained to completely revamp their brand, digital presence and website.
Independence: A Family of Services
Newark, East Orange, and Irvington, NJ
2012 – present
RayZo Services: Development and Marketing Officer/Consultant
RayZo handles all fundraising initiatives including grant writing, funder prospecting, brand management, events, social media, web and digital marketing and any other fundraising activities.
United Way of Greater Union County
Elizabeth, Union County New Jersey
2012 – present
RayZo Services: PR and Media Consultant – Public Information Manager
RayZo serves as the media relations/PR consultant and writer for public information. We also research and write a blog called “On The Pulse.”