Driving Growth Through Targeted Digital Strategy & Sales Activation

RayZo Delivers Full-Service Marketing, Digital Infrastructure, and Rapid Response Campaigns for Retail Success

Location(s): Elizabeth, Roselle and Ridgefield, New Jersey

Duration: 2015 to Present

RayZo, Inc. provides full-service digital marketing and brand management support for Superfood Marketplace and sister grocer, Eagle Supermarket, a retail grocery operation focused on serving a diverse customer base and customers of Latin  American and Caribbean origins. 

Our work includes establishing and managing the store’s full digital presence, which spans designing and maintaining a modern, user-friendly website; managing social media accounts; developing email and reward programs; and launching community engagement and advertising campaigns.

RayZo leads all digital marketing strategy and execution, including weekly social media management, email marketing, targeted advertising, and custom graphic design. We ensure content is culturally relevant, responsive to customer needs, and aligned with in-store promotions and business objectives by writing and translating sales promotions into English, Spanish, and Creole.

In addition to long-term strategy, RayZo has successfully executed rapid-turnaround campaigns for high-priority sales needs. This includes flash sales initiatives designed to move aging inventory quickly, leveraging real-time social media ads, targeted email blasts, and dynamic website updates to create urgency and drive foot traffic. These high-impact campaigns have proven especially effective in boosting short-term sales while reinforcing the store’s brand as a responsive, community-driven market.

RayZo’s integrated marketing and advertising approach resulted in a 20% increase in store revenue within the first year, demonstrating the value of cohesive, data-informed digital strategy in the retail sector.  Sales have grown consistently over the years and contributed to the success of its newest location in Ridgfield, NJ.