Strategic Brand Management and Digital Communications Support

Location: Newark, New Jersey
Duration: November 2021 – Present

RayZo, Inc. has served as a strategic partner to the University Hospital Foundation, the fundraising arm of University Hospital in Newark, New Jersey, since 2021. Our role has encompassed comprehensive brand management and digital communications strategy to amplify the Foundation’s mission of advancing equitable health care for all.

At the onset of our engagement, RayZo led the development of a cohesive brand identity that reflected the Foundation’s values, rooted in the legacy of the Newark Accords and its commitment to affordable, high-quality, culturally and linguistically appropriate health care. This brand framework guided the design and launch of a fully modernized website, featuring intuitive navigation, integrated giving platforms, and clear messaging better to engage donors, community stakeholders, and institutional partners. Our team supported the Foundation with communications planning and content development, including donor appeals, storytelling, press releases, and reports highlighting the impact of funded programs.  At that time, RayZo managed social media campaigns, coordinated digital and print advertising, and designed branded graphic assets to support awareness and fundraising efforts. At the same time, the Foundation sought in-house staffing to take on those responsibilities.  These integrated services have helped strengthen the Foundation’s visibility, reinforce its brand positioning, and generate increased philanthropic support for critical health programs serving Newark’s most vulnerable communities.

RayZo continues to provide website maintenance and digital infrastructure support, ensuring the platform remains up-to-date, secure, and aligned with the Foundation’s evolving goals.