Showcase your cause to new audiences in the corporate world.
In today’s digital age, nonprofits must leverage every available tool to maximize their reach. Platforms like Benevity, Bonterra or YourCause* offer unique opportunities for nonprofits to connect with corporate giving and volunteer programs and engage a broader audience of potential donors. Here’s why these platforms are a potential resource for your organization:
Access to Corporate Donations: These platforms link nonprofits and corporate giving programs. By creating an account, your organization can highlight its funding priorities, gaining visibility among companies that prioritize corporate social responsibility. These companies actively seek to support causes that align with their values, providing your nonprofit with new funding opportunities through employee donation matching, volunteer opportunities, grant searches, and direct corporate contributions.
Employee Engagement and Volunteerism: More and more companies are using these platforms to promote employee volunteerism. By joining these networks, your nonprofit can tap into a vast pool of skilled volunteers passionate about making a difference. This supports your organization’s activities and builds a community of advocates who can further your cause internally. The platforms make it easier for nonprofits to target their storytelling, success, and data-driven outcomes to build relationships with corporate volunteers and donors.
Increased Visibility: Having a presence on these platforms enhances your nonprofit’s visibility to corporations and individual donors. Many companies encourage employees to donate to or volunteer with nonprofits listed on their preferred platform. Being present and active makes your organization more likely to be chosen for these opportunities, leading to increased donations and volunteer support.
Streamlined Donations and Reporting: Platforms like these provide an integrated system for managing donations and volunteer hours, simplifying their corporate giving and reporting process. Additionally, these platforms offer detailed reporting tools that help nonprofits track and analyze donation trends and volunteer participation.
Building Corporate Partnerships: Establishing an account on these platforms facilitates donations and lays the groundwork for long-term corporate partnerships. These relationships can evolve into sponsorships, collaborations on community projects, or ongoing support for specific initiatives. Building these connections can provide your nonprofit with sustained support and opportunities for growth.
Adapting to Change: Staying current with these platforms is crucial. In today’s rapidly evolving technological landscape, the nonprofit sector often finds itself trailing behind. Keeping up with the continuous changes across these platforms can be particularly challenging for charities. For nonprofits, we recommend setting aside time a few times a year to review the help menus and explore new features offered by these platforms. These platforms may introduce changes that could significantly benefit your organization as they evolve.
RayZo Recommendation: Setting up and maintaining accounts on multiple platforms is a strategic move for any nonprofit looking to expand its funding sources, increase visibility, and build corporate partnerships. Most platforms are free for nonprofits and non-exclusive, so we recommend registering on as many as possible to maximize exposure. These platforms provide valuable tools and connections to enhance your organization’s reach and impact, making them an essential part of your fundraising and volunteer engagement strategy.
*RayZo does not endorse any specific service. We encourage you to take the time to evaluate different platforms to determine which best aligns with your organization’s fundraising strategy.
