Building Sustainable Growth Through Fund Development and Digital Solution

RayZo, Inc. is proud to provide ongoing grants management services, website development, and digital infrastructure support for La Casa de Don Pedro, one of New Jersey’s most impactful community-based organizations. Our partnership began with a comprehensive assessment of the organization’s IT capacity and digital presence, followed by the completion of a fully redesigned, mission-aligned website that now serves as a vital tool for outreach, engagement, and fundraising.

The new website was developed with an emphasis on operational efficiency and user experience. It features seamless navigation, integrated donation capabilities, and secure connections to key platforms such as Mailchimp. RayZo also migrated La Casa’s web presence to a safe, scalable hosting platform equipped with SSL encryption, ensuring the highest data protection, reliability, and performance standards.

In addition to these technical enhancements, the site’s refreshed branding and content strategy were designed better to reflect La Casa’s mission and community impact. The result is a modern, accessible, and engaging platform that empowers La Casa de Don Pedro to better connect with stakeholders, communicate its value, and support its long-term sustainability.

Complementing the digital transformation, RayZo now provides grants management support, including grant prospecting, writing, and compliance tracking. These efforts are strategically aligned with the organization’s fundraising goals. They will help position La Casa to secure new funding, deepen donor relationships, and expand its vital services throughout Newark and beyond.

Zoraya E. Lee-Hamlin, Founder and Principal of RayZo, Inc., proudly served on the Board of Directors of La Casa de Don Pedro for 27 years from 1995 to 2023. She contributed to the organization’s strategic growth and community impact during her tenure, offering guidance across fund development, marketing, and nonprofit governance. This long-standing relationship reflects a deep commitment to La Casa’s mission of fostering self-sufficiency, empowerment, and civic participation among Newark’s diverse communities.

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RayZo is a full-service marketing and communications corporation, specializing in forming and implementing marketing campaigns for use in advertising, community outreach, digital campaigns, and social media marketing.