HomeFirst uses RayZo to develop and launch a social media campaign to increase awareness about their organization. As a result, they exceeded expectations and surpass its end-of-year annual giving campaign.
RayZo designed a social media campaign combining data on homelessness affecting the local community and presenting ways a community can get involved and help families in need. RayZo also utilized advertising to expand the organizations reach and present the organiztion to resident who were unfamiliar with their services. As a result, its end of year fundraising campaign was highly successful increasing its donor base and exceeding expectation.
Homefirst, Inc. delivers comprehensive solutions to end homelessness by creating a pathway out of poverty. They provide transitional, supportive and permanent affordable housing, homeless prevention assistance, and family support services to strengthen families and build communities.