Building a Cohesive Digital Brand for Nonprofits
Amplifying Your Organization Using Your Brand Identity In today’s digital age, a cohesive digital brand is essential for nonprofits to build credibility and engage supporters. Unlike traditional branding, a digital brand must seamlessly span across platforms—social media, websites, email newsletters, ...
Maximizing Impact in the Season of Giving
For many nonprofits, year-end appeals can generate up to 30% of their annual revenue, with a significant portion raised in December alone. In 2022, Giving Tuesday brought in approximately $3.1 billion in the U.S., underscoring the critical role of ...
Understanding The Importance of Grants Management Support
The importance of grants management support within nonprofits cannot be overstated. Grants management is not only vital but is often an organization's financial lifeline. While other fundraising tactics—such as annual events, corporate sponsorships, and digital campaigns—are important parts of ...
A year-to-year fundraising strategy helps to reset your goals.
Strategies aren’t just for large corporations who want to drive revenue growth. A fundraising strategy should be at the heart of every nonprofit and align with your goals and overall mission. Conducting an annual review of your goals and ...
The Impact of Technology and Donor Giving
Using technology to connect with your donors seems obvious – but how do you do it and where do you start? Technology is constantly evolving and marketing to nonprofit leaders is always focused on the next big product or ...
RayZO Celebrates 20 Years in Business!
In The Early Days RayZO Founder, Zoraya E. Lee-Hamlin (aka ZO) started her career in the nonprofit industry in 1989 as a graduate student at Rutgers Business School, located in Newark, New Jersey. There she interned with the ...
